For instance, Meru's operations in Mumbai have been making losses. With 5,500 radio taxis in the last five years, Meru is one of the largest cab services firm in India with presence in Mumbai, New Delhi, Bangalore and Hyderabad. This seems pretty good for somebody who otherwise used to make about a fixed 7-8 grand a month working as a chauffeur. Meru just re-did the age old stuff, but at a corporate level. It has also been active in tying up with various brands for activations such as with Kellogg to give passengers a breakfast box with cornflakes, milk and a bowl to have the meal in. Having said that, Forbes India sees itself as a drama critic. The company will start the services with 100 cars from tomorrow and in the next six months would reach about 1,000 cars.
What doesn't work well with the drivers? Ram Singh told me that he has never had a bad day of business and he also spoke on behalf of other drivers. Book one-way or round trip, plan in advance or just book for your immediate trip. About five months ago, the management at Meru announced a new line of business, Meru Plus. Again I have my doubts. The minimum fare is extraordinarily high. As part of its focus on quality of services, Meru plans to reduce the time taken for a customer to get through to the call centre. Meru's other booking sources are its website 20 per cent of its revenues and the traditional route of radio taxis, call centre half of its revenues.
Lastly, they can build the brand, hook the customers and sell out to the Hertz and Aviss' of the world. According to Pahwa, the Uttar Pradesh government has recently come up with schemes for radio taxi services and Meru is evaluating starting the services in Lucknow and Kanpur. Divya Sehgal, director, India Value Fund, says Meru has created a new segment in the Indian cab market. How would this shift in the model help? Given the nascency and pace of change in the fleet taxi business, the jury is still out on what the most viable business model for operators is, but the next few years will settle that. New Delhi: Taxi operator Meru Cabs plans to focus more on corporate clients in order to shore up its revenue as the B2C segment is already hogged by two heavily-funded players — Ola and Uber.
First time I booked Meru Cab from Panvel to Domestic Airport. Presently, Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad and Kolkata have become entirely profitable, he pointed out. So to give them an incentive, it moved to the driver-franchisee model. Out of its fleet of 5,500 cabs across four cities, only 3,500-3,800 cabs are currently operational. The latest exercise takes the overall number of recalled vehicles, equipped with airbags manufactured by Takata, by the company to 3. The company would also launch Genie brand in Chennai in next three to four months, with a 20% lower price than the price of Meru, said Pahwa.
I have never found any problem with the drivers attitude or the cab condition. To win back its position, Meru allowed drivers to set dynamic fares to attract more commuters, as it moved towards a marketplace model last month. By the end of this fiscal year, Pawha plans to add 400-500 cabs in each of these cities. According to internal estimates at Meru, in Mumbai even 500 cabs lying idle will put the company in the red. The company is launching a mobile application for the customers and also free of cost trip tracker, which alerts one number provided by the passenger about the movement of the cab.
For Radio Cabs Metered Cabs , the fares are regulated. Today, there are only three pan-India players, which represents only 10 percent of the overall cab market. Meru has also renewed agreements with all leading airports including Delhi, Mumbai, Bangalore and Hyderabad. Meru should probably look at a model that ensures a fixed income for the drivers and also focus on a more humane approach to management instead of limiting the interaction with its revenue generators - the drivers - solely at a monetary level. Meru aims to increase booking through the app to cut manpower costs. Meru launches unique marketplace concept in ride hailing industry.
Cab services work at a certain critical network size. They train the recruits on communication, behavior and personality development. Compared to Meru and that have sedans, Genie would be having a fleet of hatchbacks. And if these figures are right, I really wonder what these admin costs are. The command center also ensures that all the cabs in the city are optimally spread across the entire city and no particular area goes without a free cab for a long duration of time which could affect the business. I had sent a mail sent to feedback team didn't fetch appropriate response instead of standard consolation mail.
The per diem payment the company charged them went up from Rs. So it is not only with Mehru or fast track this is a world wide issue. Pahwa says he has a profitability plan in mind. On 2 February 2014, and Meru Cabs announced a partnership to provide instant alerts to customers. In Chennai, the market requirement would be of around 20,000 cars, while the current supply in organised sector is around 7,000-8,000 cabs, which shows the potential for the company. There have been at least three incidents of Meru drivers striking work. And this only becomes clear after a sustained period of trial and error.