Not only does this win over the Innocent consumer, but if a potential customer is shopping for juices and sees a hand-decorated, wooly smoothie bottle next to your run-of-the-mill orange juice container, the consumer is going to reach for the wooly bottle, right? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Innocent Drinks has succeeded mainly as a result of the approach it has taken to business. Service Branding is a specific service by a brand for example iTunes by Apple as that is just a music downloading service, while Apple is a multi product company. So there you have it. Product branding is a specific product for example Nike Air by Nike. The marketing campaign can be extended further by advertising in gyms for young males and magazines such as Marie Claire for affluent women. This essay intends to explain how and how well, or not well, Innocent undertook the management process of starting.
Finally the conduct of the two arrested people before the police constables is also an indication of being in possession of stolen property. This logo is a significant part of the Innocent brand because they use a distinguishable logo; no other well known brand uses a smiley without a mouth and a halo. Pudsey is also another way for Children in Need to attract children because he is a character as well as a mascot. Innocent have about 78% market share. This was a strategic move for Minute Maid in terms of competition as McDonalds is a global brand, however, as there was nothing unique about the product and no emphasis on quality it did not inspire customer loyalty. Throughout the successful years, the company has managed maintain a very interesting working environment and staying true to their brand values.
Creating more flavors of juice, as currently they have only two flavors available. It is assumed by customers that a higher price equals better quality. The risk involve in the marketing strategy adopted by the organization is that it may not be able to spread its operation easily to other countries where the technology and materials for conducting its business is not well developed. Each year our policy will be reviewed and testing procedures will be updated. Moreover, these variables are interrelated and, in the end, act as a single unit for the consumer see ibid. Product is producing the right product for the right target market. Sales promotion is used to encourage customers to purchase your products or for distribution channels to stock your goods.
Innocent, 2008a; Hickman, 2007; Money Week, 2006 Being able to capture roughly 72% of the market share, the company is already selling as much as 2 million smoothies each week earning as much as £96M as of 2007. The promotion kicks-off on Boxing Day 26 December and will run until 16 March. The horizontal axis of the diagram illustrates the fruit content. Firstly, and most importantly, their unique selling point which is using just fresh fruit in their drinks. Coke buys into Innocent smoothies. This brought whole lot of negative publicity and their website received numerous negative backlashes and the customers even encouraged to boycott the company.
That Innocent leads the market although their products are higher-priced may imply that the prince range is justifiable. The size of the packaging is small and easy for customer and children to manage. Entrepreneurship, TheStart 1054 Words 3 Pages Marketing Principles Today, marketing must be understood not in the old sense of making a sale, but in a new sense of satisfying customer needs. They have over 350 employees worldwide, and focus on their culture, splitting up teams to ensure that people work cross-departmentally. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. Supporting video content will be seeded online, featuring former world championship gold-medallist Akabusi, to encourage people to get back into a healthy lifestyle.
Innocent add value to their products by saying how healthy they are and how good they are for you. The company also creates uniquely humored consumer communication pattern with the customers. They should be stored between 0-5° C, which, luckily enough, is the temperature of your average fridge. Hence, Innocent Drinks Company had to explain about the big step which they took. Place: In the beginning, Innocent used the local shop for its products but as the popularity of products multiplied, the company gradually gained a great market share. Children in Need differentiate themselves by the way they promote their company, for example they have popular celebrity endorsement in their adverts.
Innocent used all the leading newspapers for their advertisement. They are a fun charity and do a lot of fundraising events and activities, which is attractive to children and parents. This product has and overall rating of 4. The innocent shows a social responsibility for products and also they honest about the components. Abbas Kiarostami, Customer service, Marketing 557 Words 3 Pages Marketing Mix The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion.
The company has a marketing team which is involved in analysing competition and come up with new ideas regarding the products and strategies. The company features one retired athlete, Kris Akabusi in its video advert clips and billboards with a message to encourage people to get back into fitness through exercising. In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in order to design his offering according. Further marketing support for the promotion will feature merchandising and in-store activity. These businesses need to promote themselves for people to see them and to recognise them for doing something differentiating them from competitors. They concentrated on a health focus of their products contained 2 of your 5 a day.