It recently entered the highly regulated financial sector that could lead the company to increased level of regulation. This company is facing a huge problem of discarding the electronics that has lithium batteries in it. The marketing strategies should be devised in a manner as it would lead to not only the successful attainment of organisational goals, but also leads to the satisfaction of stakeholders of the organisation. As for instance, the analysis of the tablet market indicates that it is highly competitive and there are various players that are included within such industry. That gives its products a distinct advantage and most of its products are not just popular but are leading in the market like the I-phone. Strengths Competitive Advantage The Apple brand 3947 words - 16 pages price which puts it on the list of another let's-dream-about product for some.
Apple has a presence across digital media devices of computing and mobile communications Apple Inc. Apple Reports Fourth Quarter Results. But it is facing competition in its every product from the tech-world experts. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. China mobile and China Unicom collectively subscribed a base of 565 million users, in which 74% were of the iPhone market. Excellent branding and marketing 5.
The strengths and weaknesses are internal components while 875 words - 4 pages and network services. Apple is engaged in design, development and marketing, of personal computers, media devices, and portable digital music players. It has created some of the finest and most attractive designs for their products that its contemporaries cannot match. Kim Hinton During the course of week 4, the beginning of a business analysis was presented from the viewpoint of a mutual fund manager who was debating whether to invest in Apple Incorporated. Sophisticated supply-chain management practices allow the company to facilitate its complex global operations with no or least disruptions. Marketing Strategy In order to attain the leading position for iPad 3 in the entire tablet industry, it is essential that it should be accompanies by effective marketing strategies.
The company sells its products through online stores, retail stores, direct sale forces, and third-party resellers. The economic trends with respect to electronic equipments such as iPad or mobile devices have declined significantly and this is mainly because of the recession that has resulted into a decline in the disposable incomes of people. But that apart another factor that helps Apple is no doubt the internal business environment. Effective marketing is essential in order to promote the products so that it can be targeted among the intended audience and higher acceptance of the product can become possible. Thus, the situation analysis as performed has indicated deep insights about iPad 3 and this could be utilised in designing effective marketing strategies for marketing iPad 3.
Product Positioning: The selection of target market should be followed by effective positioning strategy in order to effectively position the product among the selected target consumers. Background of Apple Inc and its iPad 3 Apple Inc is a multinational organisation that is highly popular in the electronics industry for developing revolutionary electronic products. Moreover, the involve effective rapid innovation, which enables the business to keep abreast with the latest technologies to ensure competitive advantages. Situation Analysis In order to effectively develop the marketing plan for iPad 3, it is essential to perform a situation analysis of the external environment as it will allow for the identification of market requirements and demand for tablets in the market. According to a recent study from Strategy Analytics, iPhone owners not only are most satisfied with their phones but also most likely purchase their next phones from Apple. Leland Taylor June 30, 2013 Abstract Apple Computers Inc.
As identified that the success of a firm depends upon the marketing strategies pursued by it and as such, Apple should design an effective marketing strategy that would lead to best possible target to the intended audience for whom the product is being developed. Essentially these are inadequacies that could possibly dent its leadership position in the market and also could hinder overall growth. It is choosing China for its low-cost labor factor. This attempt of China could increase the electricity rates in the country. Overdependence on sales of iPhone 3. Apple was founded in 1976 by Steve Wozniak and Steve Jobs who were both college dropouts Funding Universe, n.
Delivery formatReports are delivered in pdf format and can be downloaded from your online account called My Pages immediately after purchase. The horizontal integration comes from the multiple devices the company has created. Apple has been affected by global recession immensely. The company has to shell out more expenses in its manufacturing facilities. As per the literature, the role of marketing strategies is extremely important for the firms as it allows them the opportunity to effectively create awareness among the customers about its products and services offerings. Companies calculate the earnings per share by dividing their net income by the total number of outstanding stock.
Moreover, rising labor costs involving contract manufacturers, such as those in China, reduce profit margins or push selling prices even higher. This internal strategic factor is a considerable weakness because high-end market segments represent only a minority of the global market. To minimize the environmental issues in the facilities, the company has to shell out more money in the future that could lead the company to huge expenses. Both companies are well-funded, so any battle between the two could be long and ugly. Therefore, you can easily say that the distribution and the selling strategy is a major hindrance to future growth. Apple designs, manufactures and markets personal computers, servers, network solutions, peripherals, mobile communication devices, portable digital music players, and related accessories, software and services.
This buyback effort should help to bolster share net as we head toward late decade. It is also facing the problem of overheating and complaints are also evident regarding its auto fill feature which is not working properly 3 Million new iPad Units Sold: Top 4 Problems, 2012. So if Apple penetrates into those markets, it could probably increase its market share and sustain its competitive advantage. Apple Inc enjoys the leading share in the handset market, generating over 71% of the. Threats: The main threats to Apple iPad 3 is the increasing competition from the other major players in the industry and the introduction of low cost tablets is also posing significant threats to the success of iPad.